BMW to Use Virtual reality in there 1 Series launch

Looks like BMW has partnered with Sony Playstation to release a Virtual Drive Simulator for the release of there 1 Series next year. Seems like they are going to use the Gran Turismo Game as an interface for the application.

Would be nice to see them use some more immersive enviroments instead of just a video game interface but this is a step towards bring Virtual Reality to the sales and marketing industry.

Read the full article here: http://www.smh.com.au/articles/2004/10/06/1096949588239.html?oneclick=true